Always do this one thing if you’re an Entrepreneur...

Mac Camara
An Idea (by Ingenious Piece)
2 min readJun 23, 2021

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Social. Media. Is. Made. Up. Of. Fake. People.

Yes, there, I said it because it’s true.

Now, what do fake people have to do with Entrepreneurs?

That’s easy.

If you are an entrepreneur and you are building a brand, you must be authentic.

If you love apples, show them to your audience.

If you hate Donald Trump, say it.

It’s very hard to pretend when you are really not like that.

Because you will attract the wrong people.

In your case, you will attract the wrong customers.

If you attract the wrong people then guess what will happen to your business long-term?

That’s right. Serving the wrong people is not sustainable.

Look at Mark Zuck. Elon Musk. And the late Steve Jobs.

Guess what do they have in common?

They have their Social Media account.

They voice out their opinions.

They don’t care what others think because the right people will come to them.

Now if you are having trouble with creating content, just remember one of the RVL formulas.

L stands for Lifestyle.

I didn’t say that you brag and flaunt your cars like every single hour.

What I mean is have people know what are you up to.

The more personal you share, the better.

Your fans, if they are your true fans, will love every piece of information about you.

They want to know what you’re up to.

So give them updates on what’s happening in your life.

This will satiate their cravings of you.

And they will be your raving fans forever.

Hope this made sense.

So go out there and make content using your personal life!!

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Mac Camara
An Idea (by Ingenious Piece)

I translate what's going on in my life in words here. More specifically, I will document my digital marketing problems and share my journey on how to solve them